NBC Vetrina
it's all about the music
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| Studio Universal: August (2018) |
From May 2012 to December 2018 I produced Studio Universal's monthly channel promo known as the "Vetrina" (literally: window display). Each Vetrina had to include around 16, often disparate, film titles, as well as occasional stunts and events, so every two weeks for 80 months I created a 1m12s promo and ultimately viewed close to 1000 films. The challenge of incorporating and reworking the variety of material was not insignificant. Early decisions that we were promoting the channel rather than the individual films, and that strong music choices - usually up to the minute and ahead of the charts - would provide the thematically unifying element, proved fundamental. While the channel branding would change over the years, and the use of a speaker eventually dropped, the central concept remained the same: we will entertain you.
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| Studio Universal: March (2013) "Let Me Entertain You" |
Studio Universal: August (2013) "Le Freak" |
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| Studio Universal: October (2013) "Thriller" |
Studio Universal: March (2014) "Lost In Music" |
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| Studio Universal: January (2015) "Love Me Again" |
Studio Universal: February (2015) "We Will Rock You" |
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| Studio Universal: May (2015) "Funky Music Sho Nuff Turns Me On" |
Studio Universal: July (2015) "Fever" |
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| Studio Universal: August (2015) "Pressure Off" |
Studio Universal: September (2015) "Celebrate" |
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| Studio Universal: March (2016) "Family" |
Studio Universal: April (2016) "Bad Man" |
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| Studio Universal: June (2016) "Runaway Baby" |
Studio Universal: July (2016) "Give Me Your Love" |
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| Studio Universal: September (2016) "Feel Invincible" |
Studio Universal: October (2016) "Come With Use" |
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| Studio Universal: November (2016) "Would I Lie To You" |
Studio Universal: December (2016) "Carol of the Bells" |
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| Studio Universal: January (2017) "Fashion" |
Studio Universal: February (2017) "Faith" |
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| Studio Universal: March (2017) "Telephone" |
Studio Universal: April (2017) "I Feel Free" |
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| Studio Universal: May (2017) "Chained To The Rhythm" |
Studio Universal: June (2017) - cinema distribution edition - |
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| Studio Universal: November (2017) - cinema distribution edition - |
Studio Universal: December (2017) "Fantasy" |
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| Studio Universal: January (2018) "Sylvia Says" |
Studio Universal: February (2018) "Always Ascending" |
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| Studio Universal: March (2018) "Shotgun Mouthwash" |
Studio Universal: April (2018) "Make Me Feel" |
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| Studio Universal: June (2018) "All The Stars" |
Studio Universal: July (2018) "Sham Pain" |
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| Studio Universal: August (2018) "Promises I Can't Keep" |
Studio Universal: September (2018) "Stayin' Alive" |
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| Studio Universal: October (2018) "Shame" |
Studio Universal: November (2018) "Natural" |
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| Studio Universal: December (2018) "Christmas (Baby Please Come Home)" |